How We Got Started

It all started in 1991. A bunch of biscuit aficionados formulated their first successful crunch with a second-hand wafer stick machine in a small peaceful town of southern Malaysia.

In 1993, they finally shared their wonderful creations to the world with the birth of Munchy’s. 3 years later, a new wave of fun was unleashed with the launch of new products: MUZIC, MUNCHINI and LEXUS. These yummy trailblazers were mixed and baked in Munchy’s iconic factory in Batu Pahat.

New Path for Crunch Excellence

Soon enough, the word got out about Munchy’s delicious creations and it didn’t stop in Malaysia. To satisfy global demands of our signature crunch, Munchworld Marketing was set up in 1997 as Munchy’s arm and sole worldwide distributor.

We then began munching into new shores, with more than 50 countries making Munchy’s their go-to snack. Today, our globetrotting products speak for themselves as we munched our way to every nook and cranny of the world to delight tummies everywhere.